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This site blackswan.co.uk states the following, "Homes to be proud of throughout East Anglia." We noticed that the website stated " Black Swan Care Group prides itself in putting residents needs and feelings first." It also stated " We offer an adaptable service; facilities are continually reviewed and updated in order to provide a safe environment in which the needs of every individual are met. We work collaboratively with our residents; their input and involvement allow us to provide a care package tailored to suit their own unique and specific needs. You wish to eat, this includes where." The header had black swan care group as the highest ranking keyword. It was followed by old peoples home, nursing home, and elderly care norfolk cambridgeshire essex which isn't as ranked as highly as black swan care group. The next words the site used was luxury home hospitality. physically disabled care was also included but could not be understood by web crawlers.